Pacing dashboard

Live from the Meta account, refreshed every 10 minutes. Spend against 1,667 a day, blended ROAS against the phase floor, cost per kit by lane and by kit, units out the door. This is the Friday rollup and the daily pace check in one place.

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Daily spend and ROAS

By lane

Read from the campaign name: [ES], [LAT], [GEN]. Unlabelled campaigns show as their own row.

By kit

Read from [60N] / [30N]. Units assume 6 per 60-Night order and 4 per 30-Night order until Shopify is wired in.

Campaigns

Top ads

Worst ads (100+ spend)

The numbers Chris holds

Cost per kit at 2.0

60-Night: 34.50. 30-Night: 24.50. Phase targets: 50 / 35, then 40 / 28, then 35 / 24.50.

Pace

1,667 a day. No campaign budget moves more than 20% in a day. Every 20% step needs 5 new ads in the set that earned it.

Kill rule

150 spend with no purchase, or CPA above 2× the phase target after 3 purchases, is off by Friday.