Where we are, and what we're doing

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Since launch

Daily spend and return

Bars are daily spend against the 1,667 target line. The green line is return on ad spend; the dotted green line is the 2.0 exit target. Phase floors: 0.3 to 0.7 in calibration, 0.8 to 1.4 in optimization, 1.5 to 2.0 in scale.

The funnel

From the ad to the order, since launch.

Where the orders come from

Ads that are working

Forecast to Day 91

Inventory

Email and subscriptions

What we're doing

Key dates

Sep 14 · go-live

Sep 28 · audience read

Oct 11 · offer read

Oct 14 · optimization phase

Nov 10 · gifting live

Nov 13 · scale phase

Nov 27 to Dec 1 · BFCM burst

Dec 12 · Day 90